FREEHOLD – Sometimes, the best way to raise money for a good cause is to talk to the people it will help.
That’s exactly what the 3rd Annual Mistletoe Rock Radiothon did. It broadcast interviews with families who told stories about their children being in the neonatal intensive care units. Listeners of 107.1 The Boss heard their stories, and reached out to help. They donated $36,500.
The radio station held the radiothon in front of the Macy’s at the Freehold Raceway Mall on December 11 and 12. In conjunction with Ashley HomeStores and powered by Hutchins HVAC, the radiothon benefited Michael’s Feat. This is a nonprofit that provides comfort and support for families carrying and caring for seriously ill newborns. They offer families in need direct financial support, overnight bags filled with supplies for hospital stays, furniture and medical equipment, meals, gas cards, and when necessary respite care and bereavement support.
107.1 The Boss’s VP of Programming and Afternoon drive host Jeff Rafter and Middays Michele Amabile kicked off the radiothon on both days, followed by night host Drew Miller on Friday. Bill Fox and Dianne DeOliveira from the 107.1 The Boss Morning Show closed the show.
Donations were made in person by shoppers at the mall and by listeners calling in. If you are still interested in making a donation, email info@PressCommRadio.com.
All donors were eligible to win a “Brilliant Swag Bag” including over $500 in prizes, courtesy of Brilliant Environmental Services.
Corporate sponsors included Puharic & Associates Insurance Agency, New Jersey Natural Gas, and AJ Perri. The 3rd Annual Mistletoe Rock Radiothon was also made possible by International Brotherhood of Electrical Workers Local 400, NAPA Auto Parts of Shrewsbury, Bud Light, Chocolate Carousel, and AMC Embroidery.
